How many keywords are you tracking? Just the one? Two? Add more.
We don’t mind focusing on a couple of fairly short-tail keywords, after all, there’s nothing wrong with aiming high, but you should be tracking at least 20/30+ different keywords. Add variations, add similar words, run your keywords through Google’s Keyword Planner or Ubersuggest and expand your list. You’ll get a better idea of how strong your site is, and be able to better monitor your progress.
Firstly, check the details you have on your own site. In the footer, on the contact page, and anywhere else you might have added your details. Your address, telephone number(s) and email addresses should all be correct.
Secondly, check your external listings such as Google My Business, Bing, and Facebook. Do the details match?
Thirdly, check every single directory website that you are listed on. Make sure your details match. We bet you a coffee that you’ll find some incorrect or outdated information on at least one of them, and take this is an opportunity to expand or update the information about your company on each directory.
Directories can be ok, you know?