Tip #1: Have a mobile-optimized (and compliant) site – It’s no surprise Google looks at how sites display on mobile as well as the info they provide. Not only does your site need to be mobile friendly/optimized, you’ll need to tone down the use of popups so you don’t get penalized.
Tip #2: Links, Links, Links – No surprise here as backlinks are key to good rankings. Not just any links, but relevant and topical links.
Tip #3: Optimize page titles & meta descriptions – I don’t mean use your keyword…instead, optimize them to appeal like a paid ad. Your page title and meta description need to catch the eye of users in the search results. By increasing the CTR of your pages, you’ll get rewarded with a little boost in where you show on the page.